Our Approach
What is Marketing Collateral?
It is all the written material produced for your company whether printed or appearing on your website. This includes white papers, brochures, case studies, product data sheets, executive speeches, executive bios, corporate backgrounders, market comparisons, and many other types of business writing. Done well they all give your company a leg up in the marketplace.
Why Hire Writing Pros?
A web viewer spends an average of 3-6 seconds deciding whether to stay and read more or go on to the next site. The average customer spends 10-20 seconds deciding to read the rest of anything you give them. Professional writers know how to craft documents that keep readers reading.
Our Process
After we assess your needs, we propose a contract that covers everything:
- Talking with key people
- Doing the necessary research
- Delivering an outline for approval before writing begins
- Delivering a master draft
- Doing necessary revisions
- Providing you with copy that meets deadlines and expectation
What About Costs?
There Are No Surprises When It Comes to Costs. We work within contracts mutually agreed upon before work begins. We are competitive but we realize that each company has unique needs and we are prepared to work with you to stay within budget. For example, the standard price among almost all top copywriters for a 10 page white paper is $5,000-$7,000. Very often start-up companies and large corporations elect instead to write Case Studies which can be multi-functional. At a cost of $ 750 - $1200, they can be posted on your web site, used as collateral at conferences and trade shows, included in your sales approach or made part of a press release. The cost is less, the uses varied and the dollar/usage ratio is much better.
Why Choose the Business Writing Company?
Each of our staff has more than twenty years experience in a public relations, marketing and business writing. This combination of skills means each written piece is not only well crafted but shaped to impact sales and marketing and improve your public image while improving the ROI on your marketing dollars.
Whatever your needs, Contact Us and we will help you draft a writing approach that meets all your marketing needs.
Why Case Studies Are the Best "Bang for Your Buck"
