Bridge of Stones

 

Bringing it all Together

Translation

 

 

"I’ve known these writers for more than five years, working with various companies. They bring together unique skills that add value to all they do. Their backgrounds in marketing, sales, public relations and copywriting are an asset to any marcom situation. My clients are impressed with their strategic marketing capabilities and their ability to turn difficult concepts into clear, understandable copy for channel partners, corporate websites, press/analysts and potential customers. Marketing and sales love their material because it works."

 

Robert W. Hayes, Former CEO of Stanchion Enterprises, Inc.

Examples of Marketing Collateral

The Business Writing Company crafts a variety of copy for businesses. Here are a few examples of the primary types required by corporations. If your company needs something not listed here, contact us and we will work with you to produce what you need.

Our Consulting Service will help you develop a plan for copywriting that fits your marketing needs.

Types of Business Copywriting

The Case Study (PDF) - Let’s begin with the best tool in your arsenal - The Case Study (also called User Studies and Success Stories). The purpose of a Case Study is to tell a story about a success experienced by your client using your product or service. It serves a myriad of purposes, is relatively inexpensive and can be focused on any marketing objective. It pleases your customers, it pleases the sales department, and it pleases the marketing budget because it can be repurposed.

Why Case Studies Are So Important and Why We Specialize

The Whitepaper (PDF) - The well written whitepaper makes difficult concepts or involved technology clear.  Because you are established as a knowledgeable source or Thought Leader, it serves to generate leads and educate potential customers and press and analysts.

They are powerful marketing tools and can be offered on the website, given to prospective customers or used to explain concepts to the general public

According to a MarketingSherpa survey, 80% of users were willing to register online for a whitepaper. A whitepaper is, therefore, an excellent tool for prospecting.

Other Types of Marketing Collateral and a Few More Examples

back to top Top