Case Study Specialists
Why Are Case Studies So Important?
Case Studies are News Stories – They Establish Your Reputation as a “problem solving” company and solving problems is what makes a company strong. Having your customers speak well of you establishes your credibility and instills confidence.
A Powerful advertisement – your client is applauding your company. Publishing the Case Study in print or online is one way for companies to gain recognition. You become the solution to prospective customer’s problems.
Extremely cost effective - they lower your costs and increase the ROI of your marketing dollars. The cost of a Case Study is less than half the cost of a full White Paper.
Your most multi-functional marketing tool - they are a little like having a Swiss Army Knife in your arsenal:
- As testimonials to your success on your website
- As part of a white paper
- As a sales handout at conferences or as a one-to-one handout for your sales team
- As part of a by-lined article in a trade journal
- As a way for a salesperson to close a deal by showing you have the solution
- Fodder for your newsletter
- A free PDF on your site to increase your mailing list
- To establish your company as a thought leader in your industry
- Case Studies please your customers. Their judgment is validated and their company gains recognition for sound decision making.
The Business Writing Company Approach to Case Studies
1st – We interview key people at your company. This will include the marketing or sales contact and sometimes the technical staff.
2nd – We interview the key customer contact person. Our goal is to establish the nature of the problem for which you are the solution. We discuss the size of the staff, the particular cost restraints, the former solution, how and when your solution was instituted and finally, how successful the installation or product has been in solving their problem. We normally quote the contact as part of the Case Study.
3rd – We prepare a draft of the results of the interview and then come back to your contact for any necessary additions or corrections.
4th – We present the final copy of the Case Study for your staff to add graphics or, if contracted, we present the final, camera or web ready product.
A Little Something About the Business Writing Company
