About Us
The Business Writing Company is the culmination of careers in public relations, marketing and copywriting. Each of our staff has more than two decades of experience crafting marketing materials to best tell a company’s story. We provide high quality writing services to a variety of industries in addition to high-tech. We work with clients in large corporations and start-ups.Marketing Objectives
- We work with your sales force and your marketing staff to find better ways to sell your products.
- We can produce single documents or a full suite of materials. If you are gearing up for a product release or simply need a brochure, we deliver high quality writing on time and within budget.
- Our staff is able to work with engineers and product specialists to find and describe product benefits to your clients and to the press.
- We create effective tools for customer recruitment.
Thought Leaders
The difficulties of running a business amidst a shrinking economy and tight competition are great. We stick to messaging, we promote strengths and we work to establish your company and your products as “best-in-market.”
Our goal is to make you stand out from your competitors as the Thought Leaders in your field and the best solution to the problems of your clients.
The Founder
A graduate of The University of Michigan and Yale University, Nancy Reuscher worked in the high-tech market of the Bay Area first as a public relations specialist in media outreach and then as partner in a high-tech public relations firm. An early pioneer in Internet marketing, she brought all these skills to bear in creating the Business Writing Company. In addition to marketing and copywriting, she is a novelist and contributor to national and international publications.
The Team
Each member of the Business Writing Company team is equally skilled in information technology (IT), strategic marketing, and copywriting. They are professionals who respond to your needs with quality and care. They work with you to help you communicate effectively with your customers through a wide range of formats that include all kinds of marketing collateral. Working with the team means you have access to marketing professionals. They are particularly adept at making the complex understandable.
